Action Strategy at your booth

For more information on how to have a successful Expo, please come to our Vendor Booth Camp just before our vendor meeting. There trade-show expert DJ Heckes, from Exhib-it, will be giving you all sorts of pointers as to how to size up the potential in a client and how to approach people to the setup of your booth and marketing the show after it's over. Be sure to come so you can make the most of your booth at the Wedding Expo. 

 

Don't spend unnecessary time with visitors you cannot help. Use the Action Strategy to find your best prospects.

 

Authority:

"What's your role in this wedding?"

"How are the decisions about new products or services made?"

"Who is going to have greater use for this product or service?"

 

Capability:

"Tell me a bit more about your company."

"Do you have a budget set aside for this product or service?"

 

Time:

"When do you want to proceed with this idea?"

"How soon should I contact you to set up an appointment?"

"When is the next open to buy timeline?"

 

Identity:

"What's your name and the groom's name?"

 

Obstacles:

"Have you worked with our company in the past?"

 

Need:

"What are you hoping to resolve by purchasing this product or service?"

"Tell me a little about your situation now."

"Do you use this technology now?"

 

For more details on each of these, come to the vendor meeting at Hard Rock or contack DJ Heckes for other trade show training, which is free to Wedding Expo vendors.

 

Submitted by DJ Heckes from Exhib-it, trade show marketing experts who are passionate about creating, designing and managing the trade show needs of businesses.   505-828-0574 or

exhib-it.com